About.
Five years moving between technology, business, and design - from Helsinki agencies to a global hackathon to graduate research in Vaduz. The thread connecting them has always been the same: how people make decisions, and how interfaces shape them.
My process is research-first. I want to understand why users behave the way they do - a habit shaped by bachelor's thesis on AI in customer relationship management, and ongoing work building synthetic user research with LLMs.
I own the full design scope, from interviews and information architecture to interaction and visual systems. Currently designing a fintech marketplace where the central UX problem is trust - how do you invest in something whose internal logic you can't see?
Outside of products, I shoot photography. Architecture, objects, quiet observation. It's where I practice composition and patience — both end up in the work.